Psychology Of Marketing Tactics To Influence Customer Behavior Easily

The best marketing strategies are those that understand customers’ needs and desires. Businesses that take time to learn what makes customers tick do so by embracing the psychology of promoting. There are a number of psychological marketing tools that can be employed by business people to draw in customers. Here are the top 5 how to operate the psychology of marketing to your benefit.

Reciprocity

Reciprocity is a simple psychological concept. In layman’s terms it’s the exchange of things for mutual benefit. A common example is the mints delivered whenever you receive your check? at a restaurant. Did you know it was a psychological method to increase tips? Studies discovered that giving one or two mints at this point in the transaction increased tips by 13% and 20% respectively. In your business, you can hand out free product samples. Consider pens together with your logo or free tips on your site. The key is to make sure you give customers something free prior to trying to create a business transaction. Reciprocity is a straightforward and efficient tool. Utilize it to test out the psychology of promoting.

Priming

Priming is the indisputable fact that when you are exposed to one stimulus, it affects the way you react to another. How can this be used like a psychology of marketing tactic? By utilizing priming techniques, you are able to enable website visitors to remember specific information about your brand. You may also use priming to influence customer buying behavior. If you wish to influence customers to pay attention to one aspect of a product more than another less-desirable one, use a priming technique. Priming is one of the top psychology of marketing tactics to help customer behavior in an ethical way.

Color

Color is a powerful psychological tool to use in marketing. Research has shown that many customers come to a decision within 90 seconds, which is why any email subject line you choose for marketing correspondence is vital. As much as 90% of that decision is influenced by color. Make certain your company picks specific colors for your branding, website and office. Reinforce these colors in any ads you send out. A strong, colorful brand will make you memorable to customers. It can produce positive emotions on their behalf. When you decide to use the psychology of promoting to attract customers, be sure you have a color palate in mind.

Choices

Customers like choices. When offering a product or service, you’ll be able to use options to persuade customers into purchasing much more of something than another. For instance, when given the choice of three options, customers generally pick the cheapest option. However, if one of the choices is a bundle that saves customers money, this method becomes typically the most popular. Even if it is the more costly option. If you want to make use of the psychology of promoting to increase your sales, make certain your business offers options to customers.

Exclusivity And Urgency

Customers prefer to feel unique. Offering your product or service to anyone and everybody can make it less desirable, and that’s why demographics marketing is so successful. Initially, consider marketing to some select few. This makes your business offering seem only at one market. An identical tactic is to market your service or product as a limited time offer. Customers do not like to miss out on an offer. These tools will go together. The psychology of marketing has some interesting tricks. Remember to produce a feeling of exclusivity and urgency around your company offering.

Us Vs. Them

Once your brand is made, an excellent way to draw in loyalty among customers is to position yourself as a clear competitor. Make it about us vs. them. Customers pick sides and frequently remain fiercely loyal. Some recent examples include Android vs. iPhone, XBox vs. PlayStation and PC vs. Mac. This psychology of marketing tool is also known as developing a tribe and an enemy. By attracting people to your tribe, you produce a loyal subscriber base that will still purchase your product. These loyal customers can help market the merchandise as well, through person to person. Think about this psychology of marketing tactic if you are searching to draw in fiercely loyal customers.

There is a science to marketing. The psychology of promoting is something any company owner seeking to attract new customer should consider. The psychology of promoting can also be used in multiple projects to show current customers into lifelong loyal customers. Remember this post if you need to revamp your marketing strategy. It’s easy to reap the benefits of this time honored technique.