Best Advertising Campaigns Offer Useful Marketing Lessons For Business
At no more every year, various business websites gather up what they say is the best ad campaigns of this year. They do this in order to analyze what made them special. By doing this, they can provide readers with tips about how to better market their own products. As a marketing manager, you should be seeking to these ads as a source of inspiration, just like you would with press kit examples. They ought to also function as lessons in marketing. Take a look some of the ads below and consider the best way to utilize their techniques in your projects. Here are a few of the greatest advertising campaigns of 2019.
Coca-Cola – “One Brand Strategy”
Coca-Cola recently revamped their online marketing strategy to include all their soda variants into one advertising campaign. It was done to increase awareness of their alternative colas like Diet Coke and Coke Zero. It was also completed to emphasize the concept that there’s a soda designed to fit everyone’s preference. The campaign had an instantaneous impact. Sales for Coke’s sugarless variants rose by 1.5% in only the first two weeks. Pepsi’s sales subsequently dropped nearly 8%. The process to consider from this campaign may be the way Coke marketed its less popular sodas. It accomplished it by combining them with their primary product. For those who have a less popular variant of your flagship product, it might help to place them in the same ad campaign. This will increase visibility and improve overall sales. Coca-Cola’s recent combination ad is among the best advertising campaigns of 2019.
Kit-Kat – “Celebrate The Break”
Kit-Kat’s sales had been decreasing leading up to 2019. To be able to counteract this, they started an advertisement campaign called “celebrate the break”. It began with the biggest wrapper redesign the company saw since its inception. Then, Kit-Kat nearly doubled its usual marketing spending to launch an advertisement campaign that worked in collaboration with J. Walter Thompson. The campaign focused on highlighting the different ways in which consumers spent their breaks. Additionally they encouraged customers to “YouTube their breaks”. Ultimately, this guerilla advertising campaign resulted in a 3.9% rise in sales. These ads were so successful simply because they encouraged customer participation. They were also in a position to grab attention by bringing a totally change for their product. Incorporating these strategies to your marketing efforts may bring similar results. If you aspire to create the best advertising of 2019, make reference to Kit-Kat’s inclusive campaign for similar success.
Apple Music – “Taylor vs. Treadmill”
Apple Music advertising happens to be very good. However with their latest Apple Music ad, they blew the competition from the water. The Taylor vs. Treadmill ad featured, arguably, the most famous singer in the world, Taylor Swift. Available, she sings another pop singer’s hit song after which suffers a hilarious treadmill fail, landing flat on her behalf face. This advertisement was among the best ever, as it got individuals to laugh again and again. This can lead to people associating happy, fun memories and pop superstars using the Apple Music brand, which is no bad thing for sales. If you want to utilize similar tactics, try making your next advertising campaign funny and entertaining in a way that the client remembers. You? are sure to get a great response.
UNICEF – “Tap Project”
In 2019, UNICEF started an offer known as the “tap project”. It was designed with the purpose of raising money for children in need of h2o in impoverished nations. Their approach to acquiring money was simple. The organization requested an additional dollar on every participating restaurant bill. As easy as it may sound, it was massively successful. By year’s end, UNICEF had raised over $2.5 million in donations. The key was to ask for donations in a situation where individuals were used to spending cash, like a food business. Adding $1 to an already inflated food bill turned out to be a highly effective method. With this thought, it might assistance to consider similar methods. Attempt to catch consumers in situations where they feel like they are not giving a lot of their money or time. This tactic has the possibility of enormous profits in the long run. That is why UNICEF had some of the best advertising of 2019.
Oreo – “The Oreo Eclipse”
This advertising campaign was spurred by the UK’s enthusiasm about an upcoming solar eclipse. This eclipse was the first to ocur in 16 years. People all over the country were set to determine it. Oreo jumped at this opportunity. The organization created Oreo eclipses on newspapers and billboards across the UK. This turned out to be a highly effective strategy. Reports suggest that the Oreo eclipse was seen by at least 20 million people. Sales also rose by 35% that month. Their campaign was effective because it made use of a widely anticipated event. Like a marketing manager, you may even be thinking about coinciding your advertisements with a popular event. You will get immediate attention by doing this. Oreo’s innovative use of a present event helped the organization secure the title of best advertising of 2019.
The ad campaigns in this post used contrasting techniques to garner attention and lift awareness for his or her products, including neuromarketing along with other practices. Coca-Cola chose to group all of their products into one advertisement in order to provide them with equal visibility. UNICEF, however, made crafty use of human instinct to achieve their campaign. Like a marketing manager, you can use these ads to influence your personal marketing strategies. Examine their techniques carefully and you’ll be able to make more effective ad campaigns. Maybe the coming year your campaign can make the list of the greatest advertising of 2019!