Millennial Media Publishing Platforms To Reach The Next Generation Now
Millennials are the fastest growing generation of shoppers. Like a business proprietor, it is important that you know how to optimize profits process and market your product or service for this generation. Millennial media differs from earlier types of media in that it should be short and immediately eye catching. Here are the top 5 millennial media platforms you should think about using when marketing to millennials.
Over 80% of millennials possess a Facebook account, meaning this can be a fantastic way to reach potential customers within this customer segmentation. This is a particularly effective type of millennial media. Facebook is used by many people generations of users. Content can be shared easily between different age groups. This provides you the chance to communicate with other generations along with millennials. Consider Facebook as you platform of millennial media for the business.
Around 60% of millennials have a Twitter account, which makes it slightly less active than Facebook.? However, it is still a great platform for millennial media. The good thing about Twitter is its character limits. These require all posts be short and sweet, an ideal format to engage millennials. There are a number of celebrities which use Twitter to reach a large audience of millennials. If you’re able to get a celebrity Twitter endorsement, you can reach countless millennials instantly. When considering millennial media to use in marketing your company, make sure you produce a Twitter handle and update frequently.
Blogs
Millennials may not use traditional forms of news media for example newspaper websites or printed news media on office paper. However, that does not mean they don’t desire to maintain news. 85% of millennials state that checking up on news reaches least somewhat vital that you them. Rather than utilizing traditional outlets, millennials prefer websites and blogs. Blogs are usually more concise than traditional news websites. This makes them more appealing to millennials. Blogs also use engaging language that encourages readers to share content. In order to use millennial media, make sure you have a blog on your website. If this isn’t a choice, try to have your product featured on the blog that draws millennials. Utilizing this type of media outlet will encourage millennial engagement.
Mobile Ads
Millennials love mobile devices. May it be a smartphone or perhaps a tablet, it is difficult to acquire millennials that don’t own one, if not several, of these devices. This will make mobile ads an excellent form of millennial media. Free apps depend on mobile ad revenue to be able to offer their app free of charge. If you are searching to invest in millennial media, take a look at mobile ad options.
Streaming Media
Streaming media is another form of millennial media, particularly audio and video. YouTube, Hulu along with other video streaming platforms are frequently accessed by millennials. You ought to have a YouTube video that’s easily discovered by searching the net. Additionally, consider running ads on video streaming platforms for example Hulu. The same can be said for audio streaming platforms such as Spotify, Pandora and Soundcloud. Many millennials do not use physical analog media. Instead, they rely heavily on streaming digital media to get their audio fix. Create a short audio ad of these platforms to achieve millennial customers. Millennial media, for example streaming audio and video, are a good way for business owners to achieve a vast audience of millennials.
The Millennial Media Company
Millennial media is much more than simply the media that companies can use to engage the millennial generation of shoppers. Millennial Media is really a company that’s now a part of ONE by AOL. Together, these companies are attempting to streamline technology to enhance client and consumer experience. Millennial Media’s Publisher is going to be integrating in to the ONE by AOL product suite. If you manage media creation and management using Millennial Media Publisher, you might want to be familiar with this change. Your login and product console won’t be affected, however, you will certainly want to stay tuned to learn more simplifications originating from ONE by AOL and Millennial Media for Mobile.
Millennials have influenced many changes in business. This is particularly true of marketing. Business people wishing to reach potential millennial customers should consider the millennial media platforms in this post. You’ll be better able to engage with a millennial audience, particularly with the help of Facebook analytics features.