8 Must Have PR Tools To Get Better Media Coverage Now

Modern public relations tools play a crucial role in building and looking after the public image of your company. With these tools, business owners can monitor the progress of the public relation campaigns. Moreover, innovative PR tools enable them to track online audience engagement, shares and traffic. Obviously, obtaining such information is useful to develop increasingly better public relations strategies.

Featuring easy to use interfaces, several smaller businesses are using public relations tools. However, you will find hundreds of different public relation tools with various sets of features. Quite naturally, deciding on the best it’s possible to be a challenge. This post covers the best public relations tools available, making it simpler for business people managing multiple projects to decide on the correct one for his or her business.

MuckRack

MuckRack is one of the best tools to put PR professionals in touch with journalists. The software is really a low-budget solution, putting its solutions within reach for all sorts of businesses. Using MuckRack, you can pitch story ideas, receive alerts regarding new PR opportunities or crises and track campaign performance and success. It’s also one of the fastest PR tools to get the information you need as soon as it breaks. If you want to improve media outreach at your business, think about using MuckRack.

Google Alerts

This top PR tool is free, so you’ve no excuse not to use it. While Google Alerts might not seem like among the best PR tools to some, it really is a very important tool for those PR professionals. The program enables you to continue up to now on which is being said regarding your company or even your competition. If you’re mentioned on the mobile magazine website, for example, you’ll get an email having a link to the mention inside your inbox. Track every mention produced by any outlet with this easy-to-use, free tool. Google Alerts is a the standard, but still probably the most significant, PR tool you could have.

Help A Reporter Out

Created by Peter Shankman, HARO (Help A Reporter Out) is really a unique online resource for reporters that is also a public relations tool. After subscribing to HARO, you will be regularly in contact with reporters. What’s more, you’re going to get daily emails from reporters seeking details about your business. The platform establishes your rapport using the reporters, enhancing the chance of better media coverage. Overall, HARO provides a great chance to interact with reporters, supporting your public relation endeavors.

Prezley

Utilized by numerous well-known brands, Prezley is one of the best public relations tools online. With its dedicated CRM system built specially for PR teams, you can organize your contacts, gaining better insight about them. Prezley enables you to setup customized press rooms, publishing press releases and stories online. Plus, you are able to send multimedia emails to bloggers and journalists pitching stories, gaining more limelight for business. You will need another tool to improve your social networking sharing. But, certainly your pr efforts can improve in a short time by using Prezley.

Coverage Book

Another helpful public relations tool, Coverage Book makes it simpler to quickly create coverage reports. Its user friendly online platform allows an easy coverage report sharing option. The sale advanced features like automated screenshots and metrics, simplifying the public relations tasks. Above all, Coverage Book provides accurate website visits, social shares and domain authority data from trusted sources, streamlining your public relations efforts.

BuzzStream

Considered a top public relations tool, BuzzStream helps businesses spread awareness regarding their products and services through social networking. This can be a useful gizmo that will help you really experience the best social media benefits for business. Firstly, this public relations tool analyzes social networking metrics, social profiles and phone information, finding influencers for your business. Additionally, it saves emails and tweets, making your online communications and collaboration easily accessible. Plus, you get a centralized database to deal with all of your public relations projects. Most importantly, BuzzStream improves marketing and content promotion, giving your public relation campaigns a lift.

Iris

A noteworthy public relations software, Iris manages your business’s media relationships intuitively. Unlike online public relations tools, Iris can provide a customized experience for your PR team, increasing its productivity. This public relations software manages media contacts, client relationship histories and story pitches. Moreover, it allows you to maintain relationship with media, clients and stakeholders. Overall, Iris is a great pr tools for creating and managing public relation campaigns.

Digimind

If you are searching for pr tools that offers comprehensive social networking analytics data, Digimind may be the right choice. It will require proper care of social networking monitoring needs. This provides you a clear idea about what your target audience is saying without having to be worried about paying a publicist to deal with it for you. Moreover, Digimind helps pick which PR campaigns are best. Surely, this pr tool helps you save from wasting time and money on wrong campaigns.

Since there are countless public relations tools, choosing one can be a challenge. Attempt to pick one tool for a single purpose like getting better media coverage, social networking management or coverage report publishing. This will be much more effective than hiring event management for a single PR event. Overall, choose pr tools which complement your campaigns suit your business requirements.