Develop Marketing with video Ways of Increase Acquisition & Loyalty
One the best way to develop your company is by engaging together with your customers. According to a current report published by Cisco, Internet video traffic is going to be 69% of all global consumer Internet traffic in 2019. If this sounds like the situation, the easiest method to engage with existing and potential customers is through the medium of video.
If you are planning to introduce video to your content marketing strategy but not sure where to start, we’ve talked to successful start ups in order to get their insights and experiences with regards to using video to achieve their customers. Using these tips, you are able to answer what’s marketing towards the 21st century.
First we have advice from Zabetta Camilleri, the Founder and CEO of SalesGossip. SalesGossip provides current info on all the latest sales and promotions on desktop, tablet and mobile. Needless to say, this top CEO can offer a thing or two on video content marketing advice.
How important is video for your content marketing strategy?
It is becoming very important. Up till now only a small percentage from the content we use is video but currently working on ramping it up extensively.
How has the use of video helped your company?
We believe that it will increase acquisition, engagement and loyalty. Additionally, it enables us to continue expanding on SalesGossip’s core USP, the merging from the beauty of engaging content to be able to increase brand awareness for our partners with the intelligence of data driven performance marketing.
Do you have any advice for other businesses seeking to use video content?
Ensure the content is targeted to the right customer groups in order to maximize engagement for your proactive approach, just like you would inside your classical brochure layout ideas.
Next we’ve insights from Matt Broderick who provides marketing advice at mdbroderick.com. Matt is currently while launching a website for any startup company he’s focusing on so he understands a lot more than most how crucial it is to promote your business at the initial phases of its life.
How important is video to your content marketing strategy?
Video is getting more essential and people are starting to determine by using websites like Buzzfeed and Business Insider who also have video to back up their written content. Videos work nicely for the mobile viewer because they can condense information into something short, manageable, attractive and easy to follow along with but it’s additionally a sign which are attention spans are getting smaller as people no longer wish to take time to read the article it’s mounted on. For that content marketer it’s become incredibly important because its usually the initial step in cross-platform marketing.
How has the utilization of video helped your company?
Our videos have increased readership by catching the marketplace segment audiences that don’t have time to read an entire post. Additionally they let us quickly explain something or create a demonstration during the post. We’ve also used a relevant video to generate plenty of status updates, infographics, slideshares, and blogs just by expanding on its information. We’ve used the transcription of the video to increase our SEO.
Do you have any advice for other manufacturers looking to use video content?
Keep the recording engaging, it’s not a presentation. There needs to be something moving or playing on screen at all times or perhaps your audience is going to be bored. Begin with a relevant video and make other content after that, a video can sum up your main points or arguments which you’ll expand on inside your blog post or article. Don’t skip on sound – A lot of companies trip on this one as well as their videos seem unprofessional and unattractive as a result. Obtain a decent background track along with a good sounding voice-over artist. Attempt to include an animation, style or color scheme that is unique to your business. Make it no more than 120 seconds – aim for One minute.
We hope the expertise form these startups has given you inspiration to start using video in your own content marketing activities. If that’s the case, you might want to continue reading.
Business Video Marketing Strategy Guide
If you want to use marketing with video for your business rather than spending for online reputation management companies to do it for you, you are going to call for a good strategy. So, what do the best marketing with video strategies share?
Publishing Schedule
If you need to effectively use video marketing for business, a publishing schedule is essential. There are specific times of day that social media is most active. Therefore, there are occasions of day when your video ad campaigns will get to the widest audience possible. If you want your marketing videos to achieve a wide audience, conduct research regarding user engagement times for the major social media platforms. People use Twitter, Facebook, LinkedIn and Instagram at various times throughout the day and week. Schedule your posts at about the time that the many people might find it. This really is important to a great business marketing with video strategy.
The Art Of Storytelling
Video marketing campaigns are only successful when you successfully master the art of storytelling. Video ads are about telling a tale, not making a sale or promoting a product. Video marketing strategies are best employed for brand awareness because they allow you to tell the story of the brand history. Make sure you remember this when you’re developing video ad campaigns to attain your marketing objectives.
Author Bio:
Garth Haley is director of Hyperfine Media. Hyperfine Media concentrate on Video Production for Businesses and Charities.